MARTINI Rosso is elegant and harmonious. At its heart is wine blended with rich Italian herbs: Artemisia, Summer Savory and Dittany balanced with exotic bittersweet woods. The distinctive color is produced by the addition of caramel .Its complex and alluring taste has made MARTINI Rosso the key ingredient for several iconic cocktails such as the Negroni or Manhattan. Martini Rosso is claimed to be the world's first vermouth.